The Fiduciary Illusion: How Machine-targeted Marketing in Anticipatory AI Undermines the Right to Agency
Anticipatory AI can pose as a neutral advisor while its reasoning serves commercial interests. Igaya calls it the fiduciary illusion.
Seiichi Igaya call it the fiduciary illusion.
It's anticipatory AI that wears the face of a trusted advisor while its reasoning gets shaped by commercial interests, what he calls marketing to the machine. His point is that the deception is structural, so disclosure rules alone won't reach it.
Reads as a warning shot, and a well-aimed one as companion AI gets better at sounding like it's on your side.
The Fiduciary Illusion: How Machine-targeted Marketing in Anticipatory AI Undermines the Right to Agency
Anticipatory AI systems can adopt the appearance of trusted advisors while their reasoning is commercially influenced through machine-targeted marketing.