Denmark Just Solved the Deepfake Problem—Here's How
Denmark Just Solved the Deepfake Problem—Here's How
Denmark's proposed copyright amendment grants citizens automatic ownership of their likeness—body, face, and voice—creating the first legal framework in Europe that treats digital identity theft as what it actually is: theft.
The genius? Instead of chasing AI creators, Denmark is empowering individuals with DMCA-style takedown rights. When someone creates a deepfake of you, you don't need celebrity lawyers—you need copyright law.
This isn't just regulatory theater. With cross-party support from 9 out of 10 MPs, the bill targets malicious deepfakes while protecting parodies and satire—striking the right balance between protection and free expression.
The Strategic Framework:
🔹 Individual ownership model - Every citizen owns their digital likeness by default 🔹 Platform accountability - Non-compliant platforms face severe financial penalties
🔹 Scalable enforcement - Copyright mechanisms already exist; just expand the scope 🔹 Cultural sensitivity - Preserves creative freedom while protecting identity
For legal teams watching this unfold: Denmark plans to use its upcoming EU presidency to encourage similar legislation across Europe. The question isn't whether this model will spread—it's whether your jurisdiction will lead or follow.
How might your legal team prepare for this shift in digital rights? What conversations should you be having with platforms and policymakers now?
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